Highly motivated, adaptable and result oriented professional with over 10 years of progressive experience in project  management, digital marketing and operations management. Skilled in developing and implementing strategic marketing campaigns that enhance brand visibility and drive engagement across digital platforms. Strong leadership, interpersonal, and multitasking abilities, adept at fostering collaborative relationships to achieve organizational goals effectively.

 Digital Proficiency 

• Microsoft suite, Google workspace, Meta Business Suite for Facebook and Insta,  Zoom,  Slack, Teams
• Figma, Canvaa, Hubspot, Hootsuite
• Digital Portfolio : https://rehmaumair.format.com/

Digital Marketing Coordinator (2022-2023)

Whoozcooking 

• Strategic Social Media Roadmap Development:Developed and executed a strategic social media roadmap to enhance brand visibility and engagement.
• Content Creation and Curation: Developed and curated compelling marketing content tailored for various social media marketing  platforms, maintaining consistency with the brand's voice and image.
• Marketing Calendar Execution: Orchestrated a detailed marketing calendar to schedule and publish content across social media channels, maintaining consistent messaging and optimizing audience reach and engagement.
• Performance Analytics and Optimization: Utilized advanced analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate key performance metrics. Applied insights to refine strategies and maximize content effectiveness.
• Community Engagement and Reputation Management: Proactively monitored audience feedback and comments, fostering a positive online community and promptly addressing inquiries to enhance customer satisfaction and brand reputation
• Data-Driven Decision-Making: Developed and maintained  a social media marketing analytics dashboard to make data-driven decisions.

Family-focused Career Break (2011-2022)                                                                                                           

• Relocated to the USA and assisted my husband in pursuing his education and provided dedicated support to family while actively engaging in community outreach programs and volunteering efforts, demonstrating strong time management and prioritization skills.
• Volunteered at numerous community outreach programs including but not limited to clothing and food drives.
• Engaged in organizing fundraising events for various local organizations, contributing to the development of marketing plans, collaborating with vendors, and overseeing event management.

Senior Program Coordinator/Executive Director Marketing and Events (2007 - 2010)

TiE, Pakistan 

• Co ordinated  with board members to establish strategic vision, mission, and long-term goals, driving an increase in active membership and funding.
• Created and executed 30+ events and workshops annually, generating a substantial increase in member engagement.
• Increased mentorship impact through curating workshops, pitch sessions, business plan competitions, and mentorship programs.
• Streamlined administration, financial management, and staff supervision, resulting in a increase in operational efficiency
• Managed social media channels, website content, newsletters, and PR activities, contributing to an increase in new member signups.

Senior Program Coordinator (2004 - 2007)

The Salamat School System, Pakistan 

• Initiated and led a multi-campus coordination program to standardize core processes and improve communication, resulting in improved documentation and increased productivity.
• Introduced parent-teacher coordination advisory group, built partnerships with parents, and conducted parent-teacher meetings to enhance student development and support.
• Organized school events such as parent's day and carnivals, procured sponsorships and grants, and worked with designers to develop costumes for children's performances.
• Collaborated with teachers across all campuses to design curriculum and lesson plans, and conducted staff and committee meetings to share student progress.

Senior Program Coordinator (2000 - 2004)

Preston University, Pakistan 

• Managed and organized administrative work for all the programs.(MBA,MCS,BBA,BCS)
• Supervised the administrative staff on day-to-day operations.
• Facilitated prospective and current students by providing them with information regarding each program, admission process, registration procedures, prerequisites, and student services. 
• Designed and launched a student counseling program for Multan campus, counseled 35+ students and mentored them in effective decision making regarding their career direction and future fields of study.
• Spearheaded the university-wide effort to align the curriculum with the changing needs of the industry, developed the strategy, and oversaw the execution of this critical initiative. This resulted in an increase in student satisfaction and an increase in student employability.

Marketing & Credit Intern (1998 - 1999)

Albaraka Islamic Investment Bank, Pakistan 

• Marketed the products offered to potential and existing customers through a variety of channels, including cold calling and email marketing
• Maintained client relationships by providing excellent customer service, including responding to inquiries in a timely manner, resolving any issues that may arise, and providing follow-up after each interaction.